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Her first public showing was a year ago at a Groveland craft fair. That evolved into shops from Groveland to Sonora to Murphys and beyond carrying her art.
“I’m pretty tenacious,” the Groveland woman said. “Once I get an idea that I believe in and I think will work, I go for it.”
“I realized my style of jewelry just wasn’t right for Groveland so I had to reinvent myself,” she said.
Her idea was to sell framed prints of letters pieced together to spell words and names.
What started as a contest between her and her sister has evolved into a business called Letterosis.
When moving to Groveland, her latest business was jewelry designing.
During the past year, Knudson has also sold her work at several art and wine festivals spanning the Bay Area and foothills.
The couple decided to buy their home in Pine Mountain Lake, and they still own a home in Illinois.
Knudson has been married to her husband, Jim, for the past nine years.
At her workstation, the words “believe” and “evolve” are written on a Post-it note for inspiration.
Knudson, who turns 55 on Saturday, describes herself as a free spirit.
Knudson is constantly on the lookout for letters in everyday places: The side of a stoplight in Escalon makes the letter “E.” Old wooden fence posts in Sonora create the letter “H.” A “J” can be found at the base of a coffee table.
“I almost always have my camera with me,” she said. “You never know where you’ll find something.”
She describes having “various careers and jobs” over the years, including bartender of a five-star restaurant, personal assistant to a wealthy bond trader investor and facility manager for a company that made mesh sponges.
Knudson spent most of her life in the Chicago area before buying a home in Pine Mountain Lake five years ago.
That sickness developed last year when Knudson and her sister, who lives in Wisconsin, took a road trip along the California coast. In the spirit of their youth, they decided to play a game.
Knudson won the contest, and later realized that their game could become a business.
At that point, her eyes became wide open: A plate of spaghetti in Morro Bay became the letter “Q,” and a fern in Big Sur was suddenly an “I.”
“You’ve got to believe,” she said, “and you’ve got to let yourself evolve — give yourself permission to evolve.”
So that led to Letterosis.
They owned a total of three Curves, gyms for women, in Illinois. After they sold the last Curves, they took a trip out to California to visit friends in Napa and Groveland.
“The biggest thing about me is I get bored very easily so I constantly need a challenge,” she said.
“On that trip, she and I had a contest to see who could get the alphabet in the camera first,” she said.
Knudson has had licenses for careers ranging from real estate to cosmetology.
In Knudson’s basement, she makes wood-and-glass frames of all different lengths. There’s a giant bag of packing peanuts along with boxes filled with hundreds of black-and-white letter prints.
“We realized we kind of had a sickness of letters,” she said.
"I enjoy both places, but find myself spending more and more time here in California,” she said.
Earlier this week, while preparing for shows in Sacramento, Pomona and Groveland, she wore a shirt reading, “Live, Love, Laugh” in the style of her prints, the letter “V” made with tree branches.
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